Moo Peek-a-Boo

Stimulate a baby’s developing vision and coordination with these bright and bold, high-contrast novelty board books.

Babies are able to react and respond to simple patterns and contrasting colours just a few weeks after being born. As their eyes develop, high-contrast shapes, patterns and first friendly characters give newborns something simple to focus on, respond to and interact with.

Moo Peek-a-Boo aids the development of early coordination by encouraging babies to reach for the giant fold-out flaps to find out who is hiding underneath – peek-a-boo! It also aids the development of their understanding of object permanence, which is when they realise that just because they can no longer see something does not mean it has disappeared. Babies will react with delight as the pictures of favourite farmyard friends are revealed, while the simple text prompts parent interaction.

The perfect first book to share with your baby!

All books in the First Baby Days series: On the Move, Splish Splash, Night, Night, Moo Peek-a-BooAnimal Train, Funny Faces, Spots & Stripes and the bath book Bath Time.


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